#choosetovote

Creative idea

this September was election season in Bulgaria. and it was a big one. Bulgarian history was to be forged with ballots this 11.09, which is why voter turnout was more important than ever. we used Skapto’s main medium — the burger — to remind people of what it feels like to choose not choosing. the new “I can’t choose” burger option in their menu put the unwanted randomness of a parliament you did not vote for, on a plate. not choosing is also a choice — the choice to let someone else choose for you.

Brand name: Skapto
Advertiser / client: Skapto
Product / service: Bulgarian burger chain
Campaign name: choose to vote
Agency network: INDEPENDENT AGENCY
Agency: proof., Sofia
Production company: pudding:
Creative director: Angel Iskrev
Art director: Emanuela Belovarski
Copywriter: Tsvetoslav Tsonev
Designer: Filip Shopov
Strategic planner / strategist: Ekaterina Mutafchieva
Additional company: copywriter: Spas Nikolov chief moral booster director: cherry the doggo motion graphic: Victor Hadzhiyski & vess blackstone account manager: Lyubomir Kashilski honorary mention: Matthew Stoyanov