Movement for the Future

Creative idea

The campaign focused on real people and real actions. We selected the amputee football team Shakhtar Stalevi as brand partners. These athletes became the campaign’s core message. We showed them training, moving, and speaking their mind. The athletes represented a segment of society often ignored in pharma ads. We put them front and center. The message: moving forward matters. The form: a video manifesto with supporting content. The tone: firm, clean, and clear. The result: a campaign that told the people with goals without spectacle.

Brand name: Traumeel
Advertiser / client: Heel
Product / service: Traumeel S gel
Campaign name: Movement for the Future
Agency network: HAVAS
Agency: Havas Digital Kyiv
Agency chief executive officer: Denys LOHVYNENKO
Executive creative director: Oleksiy MOROZOV
Account director (agency): Alyona GARASCHUK
Client account director: Olga KURYLO
Media director: Anna NIKOLAYEWA
Strategic planner / strategist: Rita PESHKINA
Pr director: Alice SHEIN
Additional company: Kateryna KATCYBA - Senior Account Manager Olena HORDIIENKO- Senior PPC Oksana MIROSHNYCHENKO - Digital Media Director Olena TERPYLO - Senior Media Manage