Communication campaign “Muted Voices”

Creative idea

Children in orphanages are often deprived of their own voices. Instead of asking them about their true wishes, adults try to “make do” with material things. As a result, children remain in a soundless vacuum – on mute. Only orphanage reform can change this. We turned an invisible issue into a loud national conversation by integrating the real personal stories of nine children from orphanages into cultural, media, and advocacy platforms. A single creative idea came to life across multiple channels: interactive installation, podcast, theater performance, national forum, media, outdoor advertising, and social networks.

Brand name: CORE AGENCY
Advertiser / client: International charitable organization ‘Charitable Foundation ‘SOS Children’s Villages’ Ukraine
Product / service: Communication campaign
Campaign name: “Muted Voices. Hear the Children from Orphanages”
Agency network: INDEPENDENT AGENCY
Agency: CORE AGENCY
Web address: http://suspilne.media/kyiv/839369-zagluseni-golosi-u-kievi-vstanovili-interaktivnu-telefonnu-budku-u-akij-lunaut-istorii-ditej-z-internatu/
Agency chief executive officer: Atamanova Olga
Chief creative officer: Posokhov Yevhen
Executive creative director: Posokhov Yevhen
Creative director: Posokhov Yevhen
Art director: Posokhov Yevhen
Copywriter: Znachko Yuliia
Designer: Priadko Serhii
Account director (agency): Mykyta Rybka
Client account director: Volodina Mariia
Media director: Hallalu Olena
Managing director: Volodina Mariia
Strategic planner / strategist: Atamanova Olga
Senior planner: Hallalu Olena
Pr director: Hallalu Olena
Photographer: Vasyliev Dmytro
Illustrator: Priadko Serhii
Digital production: Daria Prykhodko
Digital strategist: Daria Prykhodko
Digital creative: Daria Prykhodko
Event production: Kozhema Dmytro
Additional company: Project manager - Kozhema Dmytro