Feel the music

Creative idea

Orange has been inseparably linked with the biggest music festivals for 14 years. Over that time, its festival campaigns have featured various celebrities, influencers and musicians. But this year, instead of the expected, we celebrated those who actually... don’t listen to music at all. Many might think that music doesn’t concern the deaf. But our campaign challenged that - we showcased that music can be felt through many senses, not just hearing. We launched an online film starring deaf dance instructor Miška Kosiecová and included on-site inclusive activities that let everyone actually FEEL the music instead of just hearing it.

Brand name: Orange
Advertiser / client: Orange
Product / service: Image
Campaign name: Feel the music
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, Bratislava
Production company: Vrizzly Films
Web address: https://www.orange.com/en
Agency chief executive officer: Alexandra Martinakova
Chief creative officer: Milan Bielik
Executive creative director: Ivana Polohova
Creative director: Ivana Polohova
Art director: Matej Klic, Daniel Vojtek
Copywriter: Veronika Rybarova, Lucia Peterkova, Andrej Hrivnak
Account director (agency): Michala Zezulova
Client account director: Martina Fatykova
Managing director: Alexandra Martináková
Strategic planner / strategist: Alexandra Remo
Photographer: Jiří Faix
Film production: Dominik Szombath
Director: Samuell Hoffman
Director of photography: Marián Ontko
Music: Oliver Fillner
Additional company: Account Manager: Romana Otočková Social Media Manager: Natália Klieštiková, Monika Rezníčková