SANTA'S SCHOOL OF REAL MAGIC BY COCA-COLA

Creative idea

In Romania, we created original local storytelling that brought the Coca-Cola global platform “The World Needs More Santas” to life in an original & engaging way. We wanted people not just to watch, but to become active participants—so relevant, engaging content was essential. Under the concept of a playful Santa Bootcamp called Santa’s School of Real Magic the Caravan became a circuit that tested and trained visitors in Santa’s core skills, from Ho-Ho-Ho energy to agility and generosity. With interactive installations, AI-powered Santa IDs, and festive rituals, people left feeling like true Santas—proving that kindness spreads further when shared.

Brand name: COCA-COLA
Advertiser / client: Coca-Cola Services
Product / service: Beverages/ Soft drinks
Campaign name: SANTA'S SCHOOL OF REAL MAGIC BY COCA-COLA
Agency network: INDEPENDENT AGENCY
Agency: GODMOTHER BUCHAREST
Agency chief executive officer: Alice Gavril
Creative director: Eduard Einhorn
Art director: Gabi Niculae, Bogdan Csapo, Claudiu Halmagean
Copywriter: Dragos Cazan
Account director (agency): Cosmina Tanase, Roxana Munteanu
Client account director: ALICE GAVRIL
Managing director: Alice Gavril
Strategic planner / strategist: Alice Gavril
Additional company: Claudiu Lovin, Tiberiu Toitan, Alex Barbieru