Freelympics

Creative idea

What was the biggest sports event in Europe 2023? European Games — Equivalent of the Olympics. Two first editions were organized to improve the image of host countries — Azerbaijan and Belarus. The Polish government spent over 1 billion PLN to prepare the third edition during the election year. Despite that fact sports fans boycott them. So we organized our own olympics: Freelympics and we launched a new alcohol-free beer: Lech Free Active Hydrate — with hydrating properties. Teams made of brand fans and ambassadors participated in 9 competitions: sports and e-sports challenges. Only playing together gives a chance for victory.

Brand name: Lech Free
Advertiser / client: Kompania Piwowarska
Product / service: non-alcoholic beer
Campaign name: Freelympics
Agency network: INDEPENDENT AGENCY
Agency: Cut The Mustard, Warsaw
Creative director: Michał Oleksów
Art director: Krzysztof Niemyski
Copywriter: Kamil Gamza
Designer: Wojtek Zawadzki, Sylwester Dąbrowski
Account director (agency): Karolina Wierzbicka
Client account director: Jacek Grabarczyk
Additional company: Tomasz Chądzyński, Account Manager Emilia Brzezińska, Influencer Marketing Manager Karolina Król-Nowacka, Brand Manager Magdalena Stępień, Junior Brand Manager