The Kingdom Come

Creative idea

We created our own world, exactly in the way games are created (Unreal Engine), and invited Henry, the main hero of The Kingdom Come, to make a cameo appearance before the game was even released. The entire gaming world followed our campaign in order to find out some details of this long-awaited game. We were also the first bank in the world to come up with a limited edition of OLED-lit cards; every drop was gone in seconds. While other brands are trying to sneak into the world of big games, we let a big game enter our world.

Brand name: Česká spořitelna
Advertiser / client: Česká Spořitelna, a.s.
Product / service: The Kingdom Come
Campaign name: The Kingdom Come
Agency network: VML
Agency: VML Prague
Media agency: Wavemaker Czech s.r.o.
Additional company: 3Bohemians, Warhorse studios
Production company: 3Bohemians
Agency chief executive officer: Iva Welker
Chief creative officer: Jake Barrow
Executive creative director: Tomáš Novotný
Art director: Dmitrii Ufimstev, Tomáš Kubíček
Copywriter: Anna Soukupová, Pavel Hájek
Account director (agency): Milan Hrubý
Client account director: Jakub Hereš
Media director: Daniel Trumpich
Strategic planner / strategist: Tereza Košťálková
Music: Jan Šléška
Digital production: Warhorse Studios
Digital creative: Michal Vokoun
Additional company: Account manager: Marek Vyjdák Account Executive: Lan Anh Tran