Lloret de Mar - EA SPORTS FC 25 Game Launch in Poland

Creative idea

The launch campaign for EA SPORTS FC 25 in Poland aimed to expand the audience beyond football and video game fans. By involving Polish rap superstar Mata, inviting him to be the first Polish artist to feature on the iconic FC soundtrack, and creating a music video for the song, featuring natural placement of EA SPORTS FC 25, we created a story that became the most popular video on Polish YouTube at that time with 29 million views. We also reached gossip, music, cultural, and general media outlets through PR, and created a trend on TikTok with 40,000 videos created.

Brand name: Electronic Arts
Advertiser / client: Electronic Arts
Product / service: EA SPORTS FC 25
Campaign name: Lloret de Mar - EA SPORTS FC 25 Game Launch in Poland
Agency network: Leo
Agency: MSL Poland, Warsaw
Additional company: Prodigious Poland, Warsaw
Production company: Lion Communications Sp. z o.o. Oddział MSL NIP 1130007900 KRS 100609
Agency chief executive officer: Sebastian Stępak
Account director (agency): Marcin Lewandowski
Client account director: Tomasz Relewicz
Managing director: Grzegorz Kuznik
Pr director: Maciej Piotrowski
Director: Beata Bacieczko
Agency producer: Ewa Ciszewska
Post production: Zuzanna Brzezińska