Autism School on Minecraft

Creative idea

According to a study of PEERS Clinic at the University of California, Minecraft is used as a supportive technology for the education of the kids with autism. Minecraft was like an simplified, an easier version of real life for the kids who have difficulties in social relationships, problems on focusing and unable to catch the rhythm of the life. We decided to try this new technology and built the exact copy of our bricks and mortar building with pixels in the game. We also planned a schedule for our students to come and join us in the game.

Brand name: Tohum Autism Foundation
Advertiser / client: Tohum Autism Foundation
Product / service: Service
Campaign name: Autism School on Minecraft
Agency network: GREY
Agency: 4129Grey Istanbul
Executive creative director: Alemşah Öztürk
Creative director: Ahmet Terzioglu
Art director: Emir Anarat, İpek Şurdum, İpek Şurdum, İpek Şaylı, Buse Tatar, Selin Dönmez
Copywriter: Ahmet Terzioglu, Anıl Eren Küçük
Designer: Fırat Alpaydı
Account director (agency): Melike Aşcı
Client account director: İrem Yılgaz
Film production: Hacıyatmaz Film, Videojenik
Director: Seren Köroğlu, Çağın Dizdar