AUTfluencer

Creative idea

Social media has become so deeply embedded in our lives that it poses an increasing threat to mental health. Not just for its users — but especially for the influencers themselves. The relentless pressure to constantly create fresh, original content to stay relevant is pushing many to the brink of burnout. The idea: LOCALS TAKE OVER THE SOCIAL MEDIA ACCOUNTS OF INFLUENCERS — SO THEY CAN ENJOY A REAL HOLIDAY IN AUSTRIA.

Brand name: Austria Tourism
Advertiser / client: Austria Tourism
Product / service: Tourism
Campaign name: AUTfluencer – Austrians sending influencers on a real time AUT.
Agency network: SERVICEPLAN
Agency: Wien Nord Serviceplan
Web address: https://www.iamaut.at/en
Chief creative officer: Christian Hellinger
Creative director: Axel Spendlingwimmer, Georg Rernböck
Copywriter: Michael Maier, Pia Rosenstingl
Designer: Sarah Kitzmüller, Marie-Gracielle Oniemba, Igor Klymenko
Account director (agency): Stephanie Lechner, Madlen Berger
Film production: Kaiserschnitt Film
Director: Sandra Vucic
Director of photography: Christoph Trojer
Music: Blautöne Studio
Digital production: PyroPyro