Csingisz' Pensioner Challenge

Creative idea

Our 'Csingisz's Retirement Challenge' campaign fearlessly tackles financial literacy for youth. We strategically leveraged a popular influencer, Csingisz, to live on an average Hungarian pension for a month, documenting his struggles and triumphs in real-time. This audacious, authentic approach, amplified by supporting influencers, shattered traditional financial education. We dominated TikTok and Instagram, delivering humorous, relatable content that resonated deeply. Our multi-channel strategy, including robust PR and owned media, ensured maximum reach and impact. This campaign wasn't just about awareness; it was a bold, unforgettable, and highly effective call to action for self-care and future planning.

Brand name: K&H
Advertiser / client: K&H Bank
Product / service: Pension Savings Account
Campaign name: Csingisz' Pensioner Challenge
Agency network: VML
Agency: VML Budapest
Art director: Kata Bankovy
Copywriter: Endre Minda
Designer: Mihaly Hegedus
Account director (agency): Agnes Molnar
Client account director: Adrienn Zsiray