Tear Stereotypes Up with got2b

Creative idea

The ‘Tear Stereotypes Up with got2b’ campaign transformed a product launch into an emotional statement. At its core was a symbolic act: influencers received branded boxes wrapped with ribbons listing social stereotypes. Tearing the ribbon became a personal gesture of breaking free. Each of the 15 bloggers was given a tailored brief based on their experiences, allowing them to share real, emotional stories about rejection, bullying, and self-doubt. The campaign combined visual metaphor with honest storytelling, turning content into a platform for self-expression. got2b positioned itself not just as a styling brand, but as a voice for inner freedom and confidence.

Brand name: got2b
Advertiser / client: got2b
Product / service: Hair Care, Styling
Campaign name: Tear Stereotypes Up with got2b
Agency network: INDEPENDENT AGENCY
Agency: OMG Agency, Kyiv
Web address: https://www.instagram.com/got2b/
Agency chief executive officer: Dmytro Dyuzhev, CEO of OMG Agency
Chief creative officer: Andrii Polupanov, Brand Group Manager got2b
Creative director: Tonya Kuzmich, CEO of DUMY Creative Studio (by OMG Agency)
Account director (agency): Mykyta Upatov, COO of OMG Agency
Client account director: Sofia Prykhodko, Account Manager at OMG Agency
Strategic planner / strategist: Anastasiia Kostina, Strategist of DUMY Creative Studio (by OMG Agency)
Additional company: Roza Bagdasaryan, Head of Influence at OMG Agency Viktoria Tertychna, Head of TikTok by OMG Agency Olga Honchar, Influence Marketing Managers at OMG Agency Stanislav Kovtun, Influence Marketing Managers at OMG Agency