SHOWCASE
Purina One's Catfluencer Academy
Entry code: 0807002GD21
Agency: All Channels Communication, Sofia
Advertiser / client: Nestle
Group: Omni-Channel Drum, B. CONTENT, PR
Creative idea
When Purina launched the Purina 1 cat food in an oversaturated Bulgarian market it had to outmuscle the competitors in order to get to the cat owners. And cat owners do love posting pictures of their pets on Instagram and even have their own community there.
Brand name: Purina One
Advertiser / client: Nestle
Product / service: Cat food
Campaign name: Purina One's Catfluencer Academy
Agency network:
Agency: All Channels Communication, Sofia
Creative director: Iliya Yakov
Copywriter: Viktor Minchev
Designer: Nikolay Serdarov
Account director (agency): Elena Staneva
Digital strategist: Boyan Petrov
Digital creative: Savina Sarbova
