Our country's destiny is now in your hands!
Creative idea
We take pride in having a history full of renowned individuals who fought for our country's independence but fail to realize that now its fate is up to us. Research shows that younger individuals in Georgia are the least likely to exercise their civil rights. In our ad Georgian national heroes came back from the dead as influencers to encourage young voters. We included actual Facebook comments to show what ancestors would say about them - run towards responsibility and take it as a blessing! We managed to encourage millennials. Now, they know that our country's destiny is in their hands!
Brand name: The International Republican Institute
Advertiser / client: The International Republican Institute
Product / service: Encouraging voters
Campaign name: Our country's destiny is now in your hands!
Agency network: INDEPENDENT AGENCY
Agency: Leavingstone, Tbilisi
Production company: Fourk Group (Tamar Chavchanidze, Beka Sadaghashvili, Teimuraz Kartlelishvili, Giorgi Mamisashvili)
Web address: https://youtu.be/aas-YvJPs50
Creative director: Pavle Gabritchidze
Copywriter: Elene Danelia - Copywriter; Tatia Tabatadze, Nino Bitsadze - Creative Team
Designer: Nino Lekveishvili; Lola Kekenadze; Baiko Pirtskhalaishvili; Keta Jorjoliani
Account director (agency): Marianne Scott
Media director: Andro Bortsvadze
Strategic planner / strategist: Nino Kuprashvili
Photographer: Vakho Kareli
Film production: Casting: Tamta Navrozashvili
Director: and Editor: Gogich Von
Director of photography: Sandro Darakhvelidze
Music: Postred
Agency producer: Nino Bitsadze
Event production: Costume Designer: Tamar Chavchanidze; Costume Designer Assistant: Tamar Kakhiashvili; Make-up artist: Sopo Machavariani, Giga Bagration-Gogadze; Make-up artist Assistant: Tamta Turkadze
Additional company: Typography Designer: Luka Zarandia
Gaffer: Giorgi Gogatishvili
Focus Puller: Irakli Duru Jgenti
Sound Mixer: Bacho Gvetadze
Color Grading: Levan Kukhel
CG: George Korganov
English Copywriter: Tatia Darsadze
Special thanks to: Sonya Gulagashvili
