Faces of Veterinary Care

Creative idea

Being a veterinarian in Poland is not easy. Our research revealed that 32% experience professional burnout, 82% face unjustified criticism, and 93% feel constant pressure from pet owners. 'Faces of Veterinary Care' gave vets a platform to reveal the hidden side of their work. Through three unscripted conversations, we uncovered stories of passion, but also of pain, client pressure and burnout - capturing authentic emotions in striking video and photo portraits. Combined with alarming research data, these materials formed a multi-channel campaign that moved the public, inspired empathy, and offered veterinarians tangible support: free therapy sessions and educational webinars.'

Brand name: Brit
Advertiser / client: Azan
Product / service: pet food
Campaign name: Faces of Veterinary Care
Agency network: INDEPENDENT AGENCY
Agency: Cut The Mustard Warsaw
Media agency: Performance Group
Additional company: Performance Group
Production company: Ekstrakt Studio
Web address: https://obliczaweterynarii.pl/
Creative director: Michał Oleksów
Art director: Jakub Walczak
Copywriter: Mateusz Sołościuk
Designer: Sylwester Dąbrowski
Account director (agency): Andrzej Walusiak
Client account director: Natalia Bilska
Strategic planner / strategist: Paula Sołtysiak
Pr director: Win-Win communication
Photographer: Przemek Chudkiewicz
Film production: Ekstrakt Studio
Director: Grzegorz Hospod
Director of photography: Przemek Chudkiewicz
Additional company: PR – Win-Win Communication Producer: Maja Morawczewska Talents: Magda Firlej-Oliwa, Michał Barczykowski, Dorota Morawska