It's time to stop!

Creative idea

The “Time to Stop” campaign turned March 8th into a national stand against femicide. Bingo Group — the country’s largest private employer — stopped every store, warehouse, and factory for 30 minutes. No business as usual. Only one urgent message: sign the petition. What began inside Bingo Group spread beyond it, igniting a movement joined by other employers, companies, media outlets, influencers, and football clubs. Together, they transformed silence into collective protest. In just seven days, over 100,000 citizens signed, forcing femicide into the Criminal Code — proving that when a brand pauses its operations, it can move an entire country toward change.

Brand name: Bingo
Advertiser / client: Bingo
Product / service: Retail chain
Campaign name: It's time to stop!
Agency network: INDEPENDENT AGENCY
Agency: Via Media, Sarajevo
Media agency: Via Media
Digital agency: Via Media
Production company: Via Media
Agency chief executive officer: Haris Mujanović
Creative director: Haris Mujanović
Copywriter: Ensar Sulejmanagić
Designer: Adisa Bajić
Strategic planner / strategist: Elma Kadrić
Film production: Via Media
Agency producer: Naida Lindov
Post production: Irfan Avdić
Digital production: Via Media
Digital strategist: Elma Kadrić
Digital creative: Baris Šabić