Qatar 2022's Influencer Cup

Creative idea

The Influencer Cup was an omnichannel ten-day campaign that saw 28 of the world’s most talented football/entertainment influencers join together in Doha for a five-a-side, pan-continental football tournament held in one of the 2022 World Cup venues, Stadium 974. Along with raising awareness regarding the role of sports in young individuals, the influencers experienced Qatar’s hospitality and diversity. The influencers toured around Qatar's cultural hubs to learn more about their culture, food, and traditions and ended their trip with a relaxing cruise on traditional Dhow boats. This allowed influencers to share authentic and relatable stories about the country to their million+ followers.

Brand name: FIFA World Cup Qatar 2022
Advertiser / client: Supreme Committee, FIFA World CupTM 2022
Product / service: Influencer Marketing
Campaign name: Qatar 2022's Influencer Cup
Agency network: INDEPENDENT AGENCY
Agency: INFLOW Network, Istanbul
Additional company: Supreme Committee, FIFA World CupTM 2022
Additional company: Supreme Committee, FIFA World CupTM 2022 INFLOW Network Seven League Goat Allison PR Football Co Mailman