KFC Navigation System

Creative idea

The campaign transformed KFC restaurant locations into physical navigation points in Kyiv to address GPS disruptions caused by electronic warfare. The creative idea included a humorous banner at the railway station in Kyiv reading, 'Welcome to Zhytomyr' (another Ukrainian city), which confused passers-by and effectively drew attention to the brand, alongside the development of KFC’s own navigation system independent of GPS.

Brand name: KFC Ukraine
Advertiser / client: KFC Ukraine
Product / service: QSR
Campaign name: KFC Navigation System
Agency network: INDEPENDENT AGENCY
Agency: idealer$ Kyiv
Agency chief executive officer: Vadym Gordeev
Creative director: Oleh Svyshch
Art director: Darka Zaviedieieva
Copywriter: Vitalii Katan, Liza Kulbachko
Additional company: Art Direction idealer$: Mykhailo Verbytskyi Project Manager idealer$: Anastasiia Hlotova KFC Ukraine: CEO KFC Ukraine: Alina Kiptyk CMO KFC Ukraine: Tetyana Biloshytska Brand manager KFC Ukraine: Yana Lut Media First Ukraine: CEO Media First Ukraine: Anna Ostapenko Senior Account Manager Media First Ukraine: Sofia Pliatsko Strategist: Yulia Knysh Digital head Media First Ukraine: Maksym Shevchenko Media&Buying head Media First Ukraine: Illya Liashchuk