Bottega for Bottegas

Creative idea

As one of the most visible bottegas worldwide, Bottega Veneta wanted to put other bottegas in the spotlight. The Bottega for Bottegas festive initiative supports and champions Italian artisanal talent across Italy by taking the spotlight from the Bottega Veneta products and shinning a light on the other small bottegas products thus letting people know that they can find the pinnacle of Italian craftsmanship in more than one bottega.

Brand name: Bottega Veneta
Advertiser / client: Bottega Veneta
Product / service: Bottega Veneta
Campaign name: Bottega for Bottegas
Agency network: PUBLICIS
Agency: Publicis Italy
Production company: Prodigious
Creative director: Costanza Rossi, Sandra Bold
Art director: Marie Poumeyrol
Client account director: Giada Salerno, Benedetta Virga
Music: Audio Network
Agency producer: Francesca Zazzera , Mariella Maiorano, Tania Dal Pra, Caterina Collesano, Gianluca Stabile
Additional company: Global CCO Publicis Worldwide: Bruno Bertelli Chief Creative Officer: Cristiana Boccassini, Mihnea Gheorghiu Production and Print Manager: Tina Paolella, Daniela Inglieri Elisa Tanganelli: Account Supervisor Editor: Enrico Munarini, Luca Fornaciari, Alessandro Sanna