Gardener Pils

Creative idea

In Hungary, the No Mow May movement was unknown—until Oázis Garden Center and Mad Scientist Brewery crafted a beer to change that. Gardener Pils turned a month of skipped mowing into a badge of honor for biodiversity. The tongue-in-cheek campaign replaced the hum of lawnmowers with the clink of beer glasses, making eco-friendly behavior feel effortless, enjoyable, and shareable.

Brand name: Oázis Gardening
Advertiser / client: Oázis Gardening
Product / service: Garden supplies
Campaign name: Gardener Pils
Agency network: INDEPENDENT AGENCY
Agency: MEDIATOR GROUP, Budapest
Web address: https://gardenerpils.hu/
Agency chief executive officer: Tamás Négyesi
Executive creative director: Dániel Csirke
Creative director: Zoltán Barát
Art director: Péter Jakab
Copywriter: Dániel Tóth
Account director (agency): Ágnes Farkasvölgyi
Client account director: Sára Felkai / Dániel Melis
Media director: Alex Prezenszki
Strategic planner / strategist: Bence Dankó
Pr director: György Tóth
Director: Péter Jakab
Director of photography: Péter Kósa
Post production: Zénó Farkas