Play for Ukraine!

Creative idea

Since 2022, 7 million Ukrainians have settled abroad, staying connected to their roots. Nova Post, Ukraine’s number one delivery service, expanded globally. The challenge: raise awareness of Nova Post locations abroad while deepening its bond with Ukrainians both at home and overseas. 'Play for Ukraine' united Ukrainians around a shared desire for victory. Tennis champion Elina Svitolina became the campaign’s face, with the red tennis ball symbolizing personal triumphs. Every small win counts.

Brand name: Nova Post
Advertiser / client: Nova Post
Product / service: Nova Post delivery
Campaign name: Play for Ukraine!
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Agency chief executive officer: Olena Vedmid
Chief creative officer: Olga Mykhalets
Art director: Iryna Pavlova
Copywriter: Daria Tarasevych
Designer: Oleksandra Bosa
Account director (agency): Postmen Production
Film production: Postmen Production
Director: Anton Shtuka
Director of photography: Anton Fursa
Music: Igor Bondarenko
Additional company: Videographer - Ilya Rieznikov Editor - Yegor Kadomtsev Account Manager - Dariia Varenyk