Does Risk Live at Your Address?
Creative idea
Zavarovalnica Triglav recognises the (financial) risk individuals face from extreme weather and inadequately insured homes. Within a year after the widespread floods, we developed a unique tool for a personalised assessment of a property's exposure to key natural disasters. To define the risk on a three-level scale, we combined various official databases from GIS, ARSO, Si-SURS and GEOZS with our own long-running claims data statistics. We used data from a comprehensive climate hazard analysis to calculate a risk assessment for floods, earthquakes and extreme weather events (lightning and hail) for every property in Slovenia.
Brand name: Zavarovalnica Triglav
Advertiser / client: Zavarovalnica Triglav / Triglav Group
Product / service: Home Insurance
Campaign name: Does Risk Live at Your Address?
Agency network: INDEPENDENT AGENCY
Agency: Herman & partnerji, Ljubljana
Media agency: Media Publikum
Additional company: Media Publikum
Web address: https://www.triglav.si/ocena-tveganja
Agency chief executive officer: Milan Slana (Herman & partnerji)
Chief creative officer: Katja Petrin Dornik (Herman & partnerji)
Executive creative director: Miha Bevc (Herman & partnerji)
Creative director: Katja Petrin Dornik (Herman & partnerji)
Art director: Gregor Čeferin (Herman & partnerji)
Copywriter: Eva Stopar (Herman & partnerji)
Designer: Tim Rebol, Ewa Bogataj (Herman & partnerji)
Account director (agency): Tina Cirman Popovič (Herman & partnerji)
Client account director: Juš Šoltes (Herman & partnerji)
Strategic planner / strategist: Katarina Marinč, Sašo Pinosa (Media Publikum)
