Don't grill yourself, you're not a Whopper®

Creative idea

Every summer, people ignore the risks of overexposing themselves to the sun without proper protection, essentially grilling their own skin. Burger King, as the master of flame-grilling, decided to take action. Using open data from weather portals, we transformed outdoor digital displays and social media banners into ads with real-time UV scales. The messages varied depending on the weather in the current location, so consumers received information about the level of danger specific to their area. We also encouraged people to seek shelter from the sun inside Burger King. To provide better protection, they could use complimentary SPF50+ dispensers available in our restaurants.

Brand name: Burger King
Advertiser / client: Burger King
Product / service: Food Industry
Campaign name: Don't grill yourself, you're not a Whopper®
Agency network: INDEPENDENT AGENCY
Agency: Zaraguza CZ
Media agency: Wavemaker
Additional company: Wavemaker
Production company: Zaraguza CZ
Executive creative director: Roman Biath, Kateřina Huňová
Creative director: Vladimír Zikmund
Art director: Gabriela Bujdošová
Copywriter: Judita Ružičková, Dajana Székelyová, Matej Svoboda, Lukáš Martínek, Michal Krhut
Designer: Gabriela Bujdošová
Account director (agency): Kristína Hledíková
Strategic planner / strategist: David Červený, Lucia Urbaníková
Agency producer: Soňa Kaprálová