Kaspersky Billboard

Creative idea

At Kaspersky, we are committed to secure the opportunities technology holds today – for everyone to step into the future with confidence. To share our vision of brighter and safer tomorrow with the whole world, we placed a digital billboard right between tomorrow and today. In Castle Point, New Zealand. One of the Earth's closest locations to the International Date Line. The billboard showed future predictions generated by neural network. We live-streamed the sight and the billboard itself to safer tomorrow.online platform where every user could also get his questions about the future answered by our neural network.

Brand name: Kaspersky
Advertiser / client: Kaspersky
Product / service: Kaspersky future-proof privacy tools: Security Cloud, Total Security, Internet Security
Campaign name: Meet a safer tomorrow
Agency network: BBDO WORLDWIDE
Agency: JSC 'Instinct', Moscow
Additional company: ZBRSK Digital Production
Production company: ZBRSK Digital Production
Web address: https://safertomorrow.online/?fbclid=IwAR3IJ57c2Ea0epop5ORLJBvRQtoIL6aexwSRBJPvSWSegaw_g0eic6-Yuic
Executive creative director: Daniil Ostrovsky / Artur Miroshnichenko
Creative director: Maxim Bonushkin
Art director: Kseniia Sapunova / Vasily Milovanov / Evgeny Kurlaev
Copywriter: Maxim Bonushkin
Designer: Ilya Kuleshov / Olga Prokopyeva
Account director (agency): Julia Kazakovtseva / Elena Timofeeva
Client account director: Nataliya Yasonova
Managing director: Julia Gubina
Strategic planner / strategist: Roksana Bushkova
Senior planner: Arsen Salimov
Pr director: Karolina Gladkova
Film production: Julia Fruktenbein / Mark Westerby
Digital production: Vasily Koloskov
Additional company: Kaspersky team: Kristina Branchugova - Head of Brand Communications Group Denis Khromov - Project Leader Nikita Morozov - Head of Design Department Emin Bayramov - Senior Corporate Communications Manager Ekaterina Odnostorontseva - Head of Corporate Communications Department Veronika Shakiryanova - Trainee of the Brand Communications Group