SANTA'S SCHOOL OF REAL MAGIC BY COCA-COLA

Creative idea

We brought Coca-Cola’s global platform “The World Needs More Santas” to life with Santa’s School of Real Magic—a playful Bootcamp where technology powered every step. The Caravan became a circuit testing Santa’s core skills: a Ho-Ho-Ho meter, agility devices, and chimney challenges. AI transformed each participant’s photo or video into a Santa or Mrs. Claus, smart apps managed bracelets and kits, counters tracked graduates in real time, while the Tappy device sent kindness letters beyond the Caravan. Even a “phone to Santa” gave children magical access. By weaving tech into rituals, we turned participation into memorable, shareable stories of generosity.

Brand name: COCA-COLA
Advertiser / client: Coca-Cola Services
Product / service: Beverages/ Soft drinks
Campaign name: SANTA'S SCHOOL OF REAL MAGIC BY COCA-COLA
Agency network: INDEPENDENT AGENCY
Agency: GODMOTHER BUCHAREST
Creative director: EDUARD EINHORN
Art director: GABI NICULAE, CLAUDIU HALMAGEAN, BOGDAN CSAPO
Copywriter: DRAGOS CAZAN
Account director (agency): COSMINA TANASE, ROXANA MUNTEANU
Client account director: ALICE GAVRIL
Managing director: ALICE GAVRIL
Strategic planner / strategist: ALICE GAVRIL
Additional company: Claudiu Lovin, Tiberiu Toitan, Alex Barbieru, Ana Moraru