Future Mindset Board

Creative idea

The young make up 30% of the population, but their voice isn’t heard and it’s missing in leadership positions. The old make decisions about a future that will not concern them. Surprisingly, the oldest bank decided to change that. The Future Mindset Board, with six people under 30 influencing the strategy of the Czech Republic’s biggest bank and shaping the future of the entire country. The project attracted the attention of the media and was even praised by a presidential candidate. Even the bank’s competitors issued positive public responses to the project, which inspired other companies to seek our know-how.

Brand name: Česká spořitelna
Advertiser / client: Česká Spořitelna, a.s.
Product / service: Future Mindset Board
Campaign name: Future Mindset Board
Agency network: VML
Agency: VML Prague
Media agency: Wavemaker Czech s.r.o.
Digital agency: Peppermint Digital s.r.o.
Additional company: OAK Prague, Peppermint Digital s.r.o.
Production company: Bubenská Production
Agency chief executive officer: Iva Welker
Chief creative officer: Jake Barrow
Executive creative director: Tomáš Novotný
Creative director: Tereza Svěráková
Art director: Valerie Rónová, Jan Moucha, Dmitrii Ufimtsev
Copywriter: Dora Pružnicová, Anna Soukupová, Simona Luteránová
Account director (agency): Milan Hrubý
Client account director: Tomáš Dvořák
Media director: Daniel Trumpich
Photographer: Karolína Matušková, Lenka Glisníková
Director: Anežka Horová
Director of photography: Anežka Horová
Digital creative: Michal Vokoun, Michaela Brůhová
Additional company: Account manager: Marek Vyjdák, Leonora Nushi, Petra Dudková Account executive: Lan Anh Tran, Anh Nguyenová