Hints for diamonds

Creative idea

Two out of three women believe men take too long to propose. That’s why giving hints has become a relationship ritual. To promote diamond engagement rings, Factory by Ribas turned subtle hints into a full-scale campaign. Outdoor ads and digital banners flooded the city with mysterious nudges aimed at one guy—Karolis. With no brand revealed, the stunt sparked nationwide buzz as people tagged every Karolis they knew. The mystery unravelled at Lithuania’s basketball finals, where Karolis proposed live. Media and influencers amplified the story, and the campaign evolved—calling out other common Lithuanian names, reminding men everywhere: stop missing hints, start proposing.

Brand name: Factory by Ribas
Advertiser / client: Factory by Ribas
Product / service: Diamond engagement rings
Campaign name: Hints for diamonds
Agency network: INDEPENDENT AGENCY
Agency: TRUTH. Agency
Media agency: Carat Lithuania
Creative director: Ugnius Mikšta
Art director: Sabina Zakharchenko 
Copywriter: Jogaila Ivašauskas
Designer: Sabina Zakharchenko 
Client account director: Eglė Kajokė, Veronika Raginė
Strategic planner / strategist: Tomas Bartninkas