PREVENTIVE MENTAL HEALTH CHECK-UP

Creative idea

In Slovakia, 77 percent of people feel mental distress but only 13 percent have a diagnosis. The missing 64 percent are left without help. Our idea was to shift the debate from silence to action by creating a completely new public service: the Preventive Mental Check-up. Launched on Blue Monday, it reframed mental health as something normal and accessible, just like a physical check-up. The idea worked as a PR magnet, uniting partners, media and influencers under one simple message: prevention for the mind is possible.

Brand name: Dôvera Health Insurance
Advertiser / client: Dôvera Health Insurance
Product / service: Benefits for mental health
Campaign name: PREVENTIVE MENTAL HEALTH CHECK-UP
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Media agency: GROOW DIGITAL
Agency chief executive officer: Rastislav Bahurinský
Chief creative officer: Juraj Kováč
Creative director: Juraj Kováč
Art director: Marek Sivy, Martin Jaňák, Adrian Méry, Marián Jackovič
Copywriter: Romana Kádeková, Juliána Odziomková, Daniel Vachuna, Martin Polakovič
Account director (agency): Marína Zollerová, Janka Migrová