Starring Bars

Creative idea

The Heineken Company, across all its brands, made a bold and unprecedented move: to shoot all its commercials and branded content pieces only in Heineken bars that need help, so production budgets can support them. But we didn’t stop there. To amplify the impact, we created a constantly updating global catalogue of struggling Heineken bars with practical information for location managers in the entertainment industry. This way, the bars will not only be used in Heineken’s commercials but also end up on TV and the big screen. By making bars appear in fiction, Heineken is helping them in real life.

Brand name: Heineken
Advertiser / client: Heineken
Product / service: Heineken
Campaign name: Starring Bars
Agency network: LePub Worldwide
Agency: LePub, Milan
Additional company: LePub, Singapore
Agency chief executive officer: Bruno Bertelli
Chief creative officer: Cristiana Boccassini, Mihnea Gheorghiu
Executive creative director: Gaston Soto, Eoin Sherry, Felipe Ferreira,
Art director: Savio Fonseca
Copywriter: Jamie Ludena
Account director (agency): Gonzalo Gutierrez, Francesca Gatti, Alicia Tiong
Client account director: Shirine Aoun, Ilaria Castiglioni
Strategic planner / strategist: James Moore
Pr director: Luca Orioli
Agency producer: Elena Marabelli
Digital production: Kejsi Haxhi
Additional company: ACD: Andrea Afeltra, Giorgio Turco, Claudio La Ragione 3D Artist: Francesco Boccadoro Motion Designer: Dario Lipani Global Head of PR & Communication: Isabella Cecconi Chief Production Officer: Francesca Zazzera Head of Video Production: Anna Sica Senior Producer: Niko Koot Exec Producer: Courtney Trent Account Exec: Chiara Allievi Junior Account: Kristen Lois Palad Head of Le Garage Amsterdam: Vittorio Cafiero User Experience Designer: Greta Bosisio