SOMEDAY

Creative idea

Every April 1st, brands join the “April Fools” frenzy. This year, Sameday did it differently—by adding relevance. On April 1st, 2025, the delivery service embraced empathy and humor to flip criticism into connection. Social media users had mocked the brand, saying it should be called “Someday” due to late deliveries. Instead of ignoring it, we owned it: for one day, uniforms, vans, packages, and channels were rebranded as Someday. Amplified by influencers and partners, the stunt went viral, transforming frustration into laughter. What started as a prank became a cultural moment, proving Sameday listens, cares, and can turn negativity into lasting positivity.

Brand name: SAMEDAY
Advertiser / client: SAMEDAY
Product / service: SAMEDAY
Campaign name: SOMEDAY
Agency network: INDEPENDENT AGENCY
Agency: WOPA COMMUNICATION, Bucharest
Digital agency: Fortuners
Additional company: FORTUNERS
Web address: https://sameday.ro/
Executive creative director: CLAUDIU DOBRIȚĂ
Creative director: DANIEL HĂRMĂNESCU
Designer: MIHAI MARIN
Account director (agency): ANDRA ȚIVICHI
Client account director: MONICA IOSIF
Digital strategist: Codrin Bădescu
Digital creative: MARIA PRESMEREANU
Additional company: Vlad Lipovanu, Head of Digital, Wopa Communication | Eduard Biciușcă, Senior Social Media Manager, Fortuners | Andrei Canea, Social Media Specialist, Fortuners | Andreea Bozoi, Managing Director, Fortuners