Come and feel it

Creative idea

Every film is about emotions and experiencing them -> the film festival is therefore a festival of emotions. To arouse people's appetite for this type of feeling, we called for help from an unusual artist. A creator who can easily visualise any emotion but, unlike us, never feels it - an artificial intelligence DALL-E 2. At the time we created the first AI-generated campaign in Slovakia and one of the first worldwide.

Brand name: CINEMATIK International Film Festival
Advertiser / client: CINEMATIK International Film Festival
Product / service: International film festival
Campaign name: Come and feel it
Agency network: INDEPENDENT AGENCY
Agency: oh my DOT / Bratislava
Digital agency: oh my DOT
Production company: oh my DOT
Executive creative director: Roj & Dvorecký
Creative director: Roj & Dvorecký
Art director: Marek Szold, Zuzana Nemkyová, Dall-E 2
Copywriter: Inna Imas, Milan Macko
Designer: Matúš Komár
Account director (agency): Marek Szold
Client account director: Tomáš Klenovský
Strategic planner / strategist: Peter Urbanec, Monika Farkašová
Senior planner: Peter Urbanec, Monika Farkašová
Digital production: oh my DOT
Digital strategist: Peter Urbanec, Monika Farkašová
Digital creative: Roj & Dvorecký