Volkstheater – Heavy Bones

Creative idea

In 2020, Volkstheater premiered ‘Heavy Bones’. The play revolves around Ferdinand Krutzler, who kills all of his fellow protagonists. A perfect story for the Viennese target group, famous for their morbidity. We tied in the plot and let the dead have their say. We placed gravestones throughout Vienna, turned billboards into urn walls, put death notices on posters and sent out obituaries to journalists - all containing QR-Codes. The key to the campaign, was the mobile phone of the audience. Via AR they could get in touch with the characters, hear their stories and, consequently, buy tickets.

Brand name: Vienna Volkstheater
Advertiser / client: Vienna Volkstheater
Product / service: Theater
Campaign name: Heavy Bones
Agency network: INDEPENDENT AGENCY
Agency: Demner, Merlicek & Bergmann / DMB. Vienna
Production company: Mara Media
Web address: http://www.volkstheater.at
Creative director: Sebastian Kaufmann
Art director: Mario Goldsteiner
Copywriter: Anna Repitsch
Designer: Yamuna Valenta
Account director (agency): Oliver Weiß
Client account director: Cay Stefan Urbanek
Managing director: Mariusz Jan Demner
Senior planner: Jacky Hamid
Pr director: Nathalie Teleu
Agency producer: Jürgen Madl
Digital production: Sarah Schauppenlehner
Digital strategist: Jakob Würzel
Digital creative: Marika Scheppers
Additional company: Account Manager - Sophie Englhofer Digital Creative Director - Christoph Hofbauer