Kaspersky and Krakatau

Creative idea

Collaboration with KRAKATAU fashion brand to create the limited collection of garments raising awareness about the importance of privacy and freedom of self-expression.

Brand name: Kaspersky
Advertiser / client: Kaspersky
Product / service: Kaspersky Security Cloud
Campaign name: 'Safe Expression' collection
Agency network: BBDO WORLDWIDE
Agency: JSC 'Instinct', Moscow
Additional company: TAYAT Production
Production company: TAYAT Production
Web address: https://safe-expression.krakatauwear.com/en/?shop=1
Executive creative director: Daniil Ostrovsky
Creative director: Arthur Miroshnichenko
Art director: Kseniia Sapunova
Copywriter: Maxim Bonushkin
Client account director: Nataliya Yasonova
Managing director: Julia Gubina
Strategic planner / strategist: Roksana Bushkova
Agency producer: Taya Tarabrina
Digital production: Vasily Koloskov
Additional company: Kristina Branchugova, Brand Communications Team Leader, Kaspersky. Anna Antonova, Senior Brand Communications Manager, Kaspersky. Nikita Morozov, Head of Design Department, Kaspersky.