Algoflex Pain Ambassadors

Creative idea

Young people face pain from stress, sleepless nights, and gaming marathons—but reject pushy pharma ads. Algoflex realized that credibility with Gen Z required authenticity, not pressure. That’s why we built the Responsible Painkilling platform: prevention first, medicine only when unavoidable. To bring this to life, we turned video game NPCs—characters doomed to endless pain—into Pain Ambassadors. They appeared consistently across gaming touchpoints: reacting in real time on Twitch, hijacking YouTube before new game trailers, joining podcasts, and owning Hungary’s top gaming portal. Instead of forcing ads, Algoflex authentically embedded prevention into healthcare-relevant, omnichannel experiences.

Brand name: Algoflex
Advertiser / client: Opella Healthcare Commercial Kft.
Product / service: Pharma
Campaign name: Algoflex Pain Ambassadors
Agency network: Leo
Agency: Publicis Groupe Hungary
Media agency: Publicis Groupe Hungary
Additional company: Publicis Groupe Hungary
Production company: Umbrella Collective
Agency chief executive officer: Vladimir Tkachev
Chief creative officer: Andrey Tyukavkin
Executive creative director: Marton Jedlicska
Creative director: David Harmath
Art director: Diana Terjek
Copywriter: Daniel Szasz
Designer: Barnabas Trunko
Account director (agency): Aniko Koger
Client account director: Judy Majosi
Media director: Barbara Bakony
Strategic planner / strategist: Eszter Domonkos
Additional company: Rebeka Palmai - Account Manager Gabriel Covelli - Art Director