Beestro

Creative idea

No flowers, no bees, no tea. This is why the biggest tea company in Croatia decided to help the disappearing bee societies in cities by introducing a new product - Beestro. After buying this special package with two tea boxes and seeds, consumers could use their Beestro as a unique pot to plant the honey-bearing flowers and provide food for bees - on their balconies, terraces and windows. This is how we started the sweetest franchise ever, with the help of consumers. They loved it, and saving a bee became their cup of tea.

Brand name: Franck tea
Advertiser / client: Franck
Product / service: Drink
Campaign name: Beestro
Agency network: OGILVY
Agency: Imago Ogilvy
Additional company: Zvonimir Seki, Iva Ramic, Ivana Tavra, Draga Zulj Lea Kusmisevic, Snjezana Kondic
Web address: https://beestro.franck.eu/
Executive creative director: Igor Mladinovic
Creative director: Darko Bosnar
Art director: Darko Bosnar, Sasa Peric
Copywriter: Goran Bader, Luka Mavretic
Designer: Petar Kresimir Popovic
Account director (agency): Iva Kirin, Maria Simurina
Strategic planner / strategist: Dina Dretvic
Illustrator: Vedran Klemens
Film production: MIT
Digital production: DRAP
Digital creative: Zeljko Glavor
Additional company: Zvonimir Seki, Iva Ramic, Ivana Tavra, Draga Zulj Lea Kusmisevic, Snjezana Kondic