PREVENTIVE MENTAL HEALTH CHECK-UP

Creative idea

In Slovakia, 77 % of people feel mental distress but only 13 % have a diagnosis. The missing 64 % are left without help. Our idea was to create a solution that works like physical prevention but for the mind. We introduced the Preventive Mental Check-up, a completely new category of healthcare. A simple, clear product that unites all available tools and makes prevention accessible before problems escalate. Instead of talking about benefits, we gave people a new standard of care they never had before.

Brand name: Dôvera Health Insurance
Advertiser / client: Dôvera Health Insurance
Product / service: Benefits for mental health
Campaign name: PREVENTIVE MENTAL HEALTH CHECK-UP
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Media agency: GROOW DIGITAL
Agency chief executive officer: Rastislav Bahurinský
Chief creative officer: Juraj Kováč
Creative director: Juraj Kováč
Art director: Marek Sivy, Martin Jaňák, Adrian Méry, Marián Jackovič
Copywriter: Romana Kádeková, Juliána Odziomková, Daniel Vachuna, Martin Polakovič
Account director (agency): Marín Zollerová, Janka Migrová