Unspotted Spots

Creative idea

Unspotted Spots turned an invisible danger into a national wake-up call. In Hungary, where melanoma cases have doubled in twenty years, Telekom used the power of its own ecosystem to spark a new health habit. Across TVCs, posters, metro cars, social feeds and even celebrity channels, hidden high-risk moles appeared unnoticed – just as in real life. The reveal on Mother’s Day, followed by World Melanoma Day, reframed May as the month of mole checks. With the Telekom Health app offering free online consultations, the campaign transformed awareness into action, reinforcing Telekom’s role as a true partner in healthier living.

Brand name: Telekom
Advertiser / client: Hungarian Telekom
Product / service: Telecommunication
Campaign name: Unspotted Spots
Agency network: INDEPENDENT AGENCY
Agency: Mito Creative, Budapest
Media agency: Wavemaker Hungary
Agency chief executive officer: Dániel Kövesházi
Chief creative officer: Gergely Marosi, Balázs Pőcze
Creative director: Dániel Ördög-Kovács
Art director: Péter Lukács, Rita Bernáth
Copywriter: Dániel Ördög-Kovács
Designer: Júlia Mészáros, Annamária Radnics
Account director (agency): Edina Egyházy, Orsolya Nagy-Sándor, Vajda Cynthia
Strategic planner / strategist: Virág Kiss