WORK-SPORT BALANCE

Creative idea

Decathlon’s mission is to move people through sport. Yet in Poland, where 65% of adults are inactive and work hours rank among Europe’s highest, true support requires more. That’s why the brand launched Work-Sport Balance. Paid time off during work hours for sport. Voluntary, inclusive, and scalable, it redefined workplace wellbeing. The creative challenge was turning an internal HR policy into an external movement. The bold idea “We are firing everyone, for sport!” sparked buzz, provoked reflection, and positioned Decathlon as a leader in rethinking time, work, and health

Brand name: Decathlon
Advertiser / client: Decathlon
Product / service: Work-Sport Balance
Campaign name: WORK-SPORT BALANCE
Agency network: INDEPENDENT AGENCY
Agency: Przestrzeń, Warszawa
Media agency: EssenceMediacom Poland Sp.z.o.o
Additional company: Get Hero Sp.Z.o.o
Production company: Spokój Film Sp. z o.o.
Web address: https://worksportbalance.pl/
Agency chief executive officer: Igor Zajda, Karolina Kałużna, Tomasz Misiukiewicz
Chief creative officer: Karolina Kałużna, Tomasz Misiukiewicz
Executive creative director: Maciej Kelm, Marcin Muth
Art director: Tomasz Wiśniewski
Copywriter: Piotr Żarczyński
Designer: Rostyslav Vitomskyi
Account director (agency): Mateusz Ciećwierski
Client account director: Krzysztof Gońka
Media director: Jan Baczyński
Managing director: Mateusz Ciećwierski
Strategic planner / strategist: Elżbieta Konopińska - Dudek
Photographer: Robert Ceranowicz
Film production: Spokój Film Sp. z o.o.
Director: Bartosz Dombrowski
Music: Licence from MassiveMusic, utwór: Turquoise Sun, autor: Claude Pelouse
Screenwriter: Tomasz Wiśniewski, Piotr Żarczyński
Agency producer: Agata Lenartowicz
Post production: Lunapark Sp. z o.o.
Additional company: Senior Account Manager (Agency) - Agata Lenartowicz, Group Client Leader (Agency) - Aleksandra Maleszyk