Momental: your quick mental reset

Creative idea

Facing overwhelming daily challenges, Ukrainians need a moment to breathe. How can we make mental self-care a daily habit? Keep it small and sweet. Enter Momental — a fun, empathetic mental coach designed to help Ukrainian families practice self-care in just a few moments a day. Every day, Momental shares easy, expert-approved tips from top Ukrainian psychologists on social media, on our website and to make the experience even more comfortable we created an app. The name 'Momental' is a playful twist on 'moment for mental health'— a reminder that even a quick break can work wonders.

Brand name: UNICEF Ukraine
Advertiser / client: UNICEF Ukraine
Product / service: A guide for improving mental health that includes practices for both children and adults.
Campaign name: Momental: your quick mental reset
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Production company: Postmen Production
Web address: https://momental.howareu.com
Agency chief executive officer: Olena Vedmid
Chief creative officer: Olga Mykhalets
Art director: Olena Horobets
Copywriter: Daria Tarasevych
Designer: Yana Shevchenko
Account director (agency): Hanna Savchuk
Additional company: Motion Designer - Vlad Kalenskyy Sound Designer - Igor Bondarenko