Uncried Tears of Men

Creative idea

'Uncried Tears of Men” campaign broke the taboo of male emotional suppression by installing a public sculpture of a crying man close to the Danube river, symbolizing drowning in inner tears and repressed emotions. Supported by dramatic citylight posters, PR, influencer outreach and educational landing page by a mental health service center, the campaign organically reached nationwide attention.

Brand name: HUNGARIAN MENTAL HEALTH HELPLINE ASSOCIATION
Advertiser / client: HUNGARIAN MENTAL HEALTH HELPLINE ASSOCIATION
Product / service: Mental health helpline
Campaign name: Uncried Tears of Men
Agency network: INDEPENDENT AGENCY
Agency: MEDIATOR GROUP, Budapest
Web address: https://elfojtottkonnyek.hu/
Agency chief executive officer: Tamás Négyesi
Executive creative director: Dániel Csirke
Creative director: Zoltán Barát
Art director: Tamás Oravecz / Zénó Farkas
Copywriter: Dániel Tóth
Designer: Ferenc Bátri
Account director (agency): Krisztina Szabó
Media director: Alex Prezenszki
Strategic planner / strategist: Bence Dankó
Pr director: György Tóth
Photographer: Péter Kósa