Nephro

Creative idea

Starting dialysis is a traumatic experience for patients, given the procedure itself and the fact that it needs to be done three times a week for the rest of their lives. In those moments, the patient automatically accepts the doctor’s recommendation for the treatment clinic. The client wanted the patients to already be familiar with Fresenius NephroCare when choosing the clinic. We turned the campaign into a short film, with an emotional story built around dialysis. The goal was to reach as many potential patients and their loved ones as possible.

Brand name: Fresenius Medical Care
Advertiser / client: Fresenius Medical Care
Product / service: Dialysis clinic company
Campaign name: Nephro
Agency network: INDEPENDENT AGENCY
Agency: Heist Industries, Bucharest
Media agency: Spark Foundry
Additional company: Spark Foundry & Factor Film
Production company: Film Factor
Web address: https://www.nephrocare.ro/
Agency chief executive officer: Radu Pilat
Chief creative officer: Radu Pilat
Art director: Anca Ifrim
Copywriter: Ana Rinder
Designer: Matei Chebeleu
Account director (agency): Anamaria Militaru
Media director: Andra Ene
Pr director: Denisa Dumitru
Director: Claudiu Mitcu
Director of photography: Toma Velio
Music: Factor Film
Screenwriter: Radu Pilat & Ana Rinderu
Agency producer: Andrei Pietrosel