Stand-up for women’s health

Creative idea

The creative idea behind Women’s Reign is simple but radical: break the silence around women’s health by turning taboo into comedy. Instead of another awareness campaign, we put the most unspoken topics — periods, menopause, miscarriages — on stage, live and uncensored. An all-female team of comedians and creators transformed shame into laughter, stigma into punchlines, silence into roar. What society told women to hide, we made impossible to ignore.

Brand name: Hospital Dr. Shterev
Advertiser / client: Hospital Dr. Shterev
Product / service: Specialized medical services for reproductive health.
Campaign name: Women’s Reign
Agency network: INDEPENDENT AGENCY
Agency: Much Better Agency / City - Sofia/Bulgaria
Additional company: Three Women on the Mic
Web address: https://www.shterevhospital.com
Creative director: Maria Milusheva
Art director: Velislava Baycheva
Copywriter: Elitsa Tahtakova
Designer: Maria Alexandrova, Ralitsa Ilieva
Account director (agency): Diana Dimitrova
Screenwriter: Olya Malinova, Alexandra Raeva, Galya Petkova, Krasimira Hadzhiivanova
Additional company: