THE WORLD'S FAVORITE TOILET

Creative idea

Shame towards doctors and poor sexual education are driving a STD crisis among younger generations. With 9 in 10 people feeling embarrassed to get tested and over half of them engaged in unprotected sex, MedLife launched an innovative solution. During summer festivals we transformed festival toilets into same-day STD testing stations. No appointments. No doctors. No shame. Medical drones transported the samples to the nearest lab for results delivered in just three hours. This allowed festivalgoers to test by day and play safe at night. By repurposing festival toilets we turned a common pain point into a powerful health intervention.

Brand name: MedLife
Advertiser / client: MedLife
Product / service: MedLife
Campaign name: THE WORLD'S FAVORITE TOILET
Agency network: GOLIN
Agency: Golin Romania
Additional company: Nomazi Advertising
Creative director: Ioana Munteanu
Art director: Andrei Popa, Lucian Cernat
Account director (agency): Elena Manolache
Managing director: Cristina Butunoi
Pr director: Roxana Glont
Additional company: Bianca Ionescu, PR Manager. Maria Pop, Media Associate. Cristina Stroiu, Influencer Marketing Manager. Iulia Ghita, Senior Digital Associate. Adrian Anghel, Head of Digital Content. Andrei Basa, Head of Product, Experiential. Roxana Stefan, Head of Client Relations, Experiential. Ciprian Dumitru, BTL Executive. Alexandru Demeter, 3D Graphic Designer.