Pram of the future

Creative idea

A pram is the first set of wheels for every baby. It should be as safe as possible. By creating a safety pram prototype, we wanted to draw parents' attention to the fact that when a baby travels with them, he or she becomes a road user too. We have adapted the Side Assist System, consisting of a set of ultrasonic sensors that detect an approaching vehicle in the blind spot. We have included the Hill Hold Control System. Thanks to it, an automatic brake mechanism is activated when you release the handle of the pram. The Traffic Alert System constantly monitors the movement of objects around the pram.

Brand name: 'Rodzic w mieście” Foundation
Advertiser / client: 'Rodzic w mieście” Foundation
Product / service: Non - profit
Campaign name: Safety pram of the future
Agency network: Dentsu
Agency: Dentsu Poland
Production company: Propeller Film
Web address: https://rodzicwmiescie.pl
Creative director: Lukasz Kotlinski
Art director: Bartosz Palasek
Copywriter: Karolina Antczak, Aleksandra Nyc
Designer: Michał Pęczalski, Rafał Zagórny
Account director (agency): Weronika Wyszomierska
Client account director: Sebastian Oszczepalinski
Managing director: Marcin Dobrzyniecki
Pr director: Anna Tokarek
Photographer: Marcin Kin
Film production: Propeller Film
Director: Marcin Filipowicz
Screenwriter: Karolina Antczak
Agency producer: Magdalena Wierzchosławska, Justyna Siedmiogrodzka
Post production: Michał Solarski
Additional company: Creative Technology Director - Joanna Biernacka Creative Technology Manager - Anna Nowak