The Tunnel Pass Project

Creative idea

When Red Bull athlete Dario Costa set out to turn his lifelong dream into five world records, his journey to become the first person ever to fly a plane through a tunnel quickly conquered screens around the world. We made sure he had exactly the right brand partners by his side – high speed expert BMW M and precision watchmaker Hamilton – who made it possible to train with maximum focus, perfect reaction times and write aviation history. The spectacular footage of Costa’s successful flight at 278 kph through two tunnels near Istanbul eventually generated 1.7 billion euros in earned media value.

Brand name: Red Bull Athlete Dario Costa
Advertiser / client: Red Bull Athlete Dario Costa
Product / service: Sports & Entertainment
Campaign name: The Tunnel Pass Project
Agency network: SERVICEPLAN
Agency: Serviceplan Austria / Vienna
Additional company: Now Serviceplan / Wien Nord Serviceplan
Web address: https://www.redbull.com/ie-en/films/tunnel-pass
Managing director: Kurt Kaiser / Markus Mazuran
Strategic planner / strategist: Lukas Bauernberger
Film production: Red Bull Media House GmbH in cooperation with Rückenwindfilm GmbH
Music: Red Bull Media House GmbH
Post production: Red Bull Media House GmbH
Post production producer: Red Bull Media House GmbH
Additional company: Alexander Schill / Global Chief Creative Officer