KickFlip KFC Twister

Creative idea

How could KFC authentically connect with the skateboarding community when two of the top 10 tricks that skateboarders perform worldwide are called the Mc Twist and KickFlip Mc Twist? We turned this apparent disadvantage into an advantage and invited Rišo Tury to create a completely new custom trick with a spin, which we named the KickFlip KFC Twister. Tury made a guide showing how to perform the KickFlip KFC Twister and challenged the community to learn it and come show off at one of the KFC locations.

Brand name: KFC
Advertiser / client: Queensway Restaurants Slovakia
Product / service: KFC Twister
Campaign name: KickFlip KFC Twister
Agency network: Leo
Agency: Wiktor Leo Burnett, Bratislava
Media agency: Starmedia
Agency chief executive officer: Peter Kontra
Executive creative director: Peter Kačenka
Creative director: Lukáš Lukonič, Peter Michalka
Art director: Barbara Kršková, Ivana Zvarová
Copywriter: Lukáš Lukonič 
Account director (agency): Michal Kopriva
Client account director: Lucia Kovárová
Strategic planner / strategist: Vladimír Lefik
Photographer: Šimon Fortuna
Director of photography: Šimon Fortuna
Digital strategist: Šimon Kubranský
Additional company: Strategy Director: Vladimír Lefík