Take your kids to the game

Creative idea

“Margaritka” - a brand, focused on child education needed more awareness. Instead of typical ad campaign we created a cause - “go to the game with Margaritka”. Usually, Bulgarian football matches are incredibly violent and ugly. The cause was to show that usually bad places for children can be appropriate for children and even filled with happiness and song - if we behave. The cause was recognized by the Ultras groups all over Bulgaria, so they made a promise - on video, on key visuals, in digital channels that this match week will be kid-friendly. And it happened.

Brand name: Margaritka
Advertiser / client: Margaritka
Product / service: Children's Musical Education Project
Campaign name: Take your kids to the game
Agency network: DDB WORLDWIDE
Agency: guts&brains DDB Sofia
Web address: http://margaritka.bg/
Executive creative director: Yordan Zhechev
Art director: Galin Angelov
Copywriter: Rumen Ivanov / Keivin Shali
Account director (agency): Dimitar Atanasov
Client account director: Yana Lipovanska
Managing director: Mihaela Kamisheva
Additional company: Hristiana Delcheva-Manolova - Account Director Iva Nikolova - Account Executive