XPS Revolt by Brodka

Creative idea

How to reach artists, sceptical about commercials, and show them a product created for them? In the language of art! Using the voice of other artists. Dell and Intel organised an EXPERIMENT and asked independent artists to make an XPS ad, giving them total freedom. We asked a top singer, Brodka, to manage the project as the chief creative officer and director. To encourage artists to join us, we created a futuristic teaser with Brodka as an avatar. And so a vast engaged community emerged, which, led by Brodka, created the new commercial, unlimited by any interference from the brands.

Brand name: Dell
Advertiser / client: Dell Technologies / Intel Corporation
Product / service: notebook Dell XPS on Intel Evo
Campaign name: XPS Revolt by Brodka
Agency network: INDEPENDENT AGENCY
Agency: Pakaya Warsaw
Digital agency: Pakaya
Production company: Pakaya
Executive creative director: Katarzyna Czajkowska-Więcaszek
Creative director: Katarzyna Czajkowska-Więcaszek
Art director: Adrian Kowiński
Copywriter: Paulina Imiołek-Szałda
Designer: Marcin Magrej
Account director (agency): Joanna Papużyńska
Client account director: Magdalena Wyzińska
Film production: Papaya
Director: Monika Brodka and Przemek Dzienis
Music: Mikołaj Dobber and Alicja Wróblewicz
Screenwriter: Monika Brodka and Przemek Dzienis
Agency producer: Weronika Orłow
Post production: Vein Postproduction
Digital production: Pakaya
Digital creative: Katarzyna Czajkowska-Więcaszek, Paulina Imiołek-Szałda, Marta Mróz, Adrian Kowiński, Marcin Magrej
Additional company: Dell Marketing Director: Marcin Morawski Intel Marketing Director: Katarzyna Przedpelska Video production creadits: Editing: Nikodem Chabior Cinematographer: Piotr Uznański, Tymek Pieszka Scenography: Anna Szczęsny Costumes: Andrzej Sobolewski