Rap Your Way into a Collab with KFC

Creative idea

We were tasked with finding a KFC ambassador for the hip-hop community. The KFC brand is built on the fact that, unlike its competitors, it uses real, unprocessed meat in its products. That’s exactly what the new ambassador should embody—someone with a genuine desire to collaborate with KFC. So, we gave our fans the chance to compete for it in a rap battle called “Rap Your Way into a Collab with KFC.” Competitors rapped about wings, buckets, and strips on the big stage for a full 90 minutes. Videos from the battle achieved record-breaking numbers on KFC’s social media channels.

Brand name: KFC
Advertiser / client: Queensway Restaurants Slovakia
Product / service: KFC
Campaign name: Rap Your Way into a Collab with KFC
Agency network: Leo
Agency: Wiktor Leo Burnett, Bratislava
Agency chief executive officer: Peter Kontra
Executive creative director: Peter Kačenka
Creative director: Lukáš Lukonič
Art director: Ivana Zvarová, Barbara Kršková
Copywriter: Lukáš Lukonič, Dominik Hasák
Account director (agency): Michal Kopriva
Client account director: Lucia Kovárová
Photographer: Šimon Fortuna
Director of photography: Šimon Fortuna
Digital strategist: Šimon Kubranský
Additional company: Strategy Director: Vladimír Lefík