Seven Brothers

Creative idea

Seven Brothers, a local milk producer, is situated in the vicinity of the same-name mountain group. Legends say that Seven Brothers rocks are pagan giants that turned into stone; it is a local Stonehenge. The Shigir Idol, the world’s oldest known wooden anthropomorphous sculpture, was found on this territory as well. The place is a source of power and inspiration. The brand’s location-specific naming inspired us to use the image of the Shigir Idol as a part of the visual system. We re-interpreted the legend about seven brothers and illustrated them through images of the idols.

Brand name: Seven Brothers
Advertiser / client: Uralskaya farming company
Product / service: Dairy product line
Campaign name: Seven Brothers
Agency network: INDEPENDENT AGENCY
Agency: Voskhod, Yekaterinburg
Executive creative director: Andrei Gubaidullin
Creative director: Vladislav Derevyannykh
Art director: Alexey Klimov
Copywriter: Artem Epanchintsev, Georgy Kornilov
Designer: Maxim Geychenko